Jessops is planning a number of new online initiatives following the appointment of e-commerce technology company Fredhopper to upgrade its website.

Fredhopper has implemented sophisticated on-site search and navigation functionality onto Jessops.com, allowing consumers to find products faster.

The camera retailer has plans for an instant chat facility, Paypal integration and development of its delivery offering. These follow significant online growth after the implementation of numerous user-focused 'customer journey' initiatives, plus an online consumer finance proposition.

“We’re upgrading our website to give customers the best possible shopping experience,” said Simon Joseph, Head of Group e-Commerce at Jessops. “We’ve already reduced the time it takes to go through the checkout process, and with Fredhopper’s help we’ll also be looking at improving search engine optimisation. The features of Fredhopper’s technology will allow us to create a superior online retail destination.”

Photography specialist Jessops.com sells digital cameras, camcorders and accessories. The retailer has 213 high street shops in the UK.

“Half of Jessops’ customers come to the site knowing what they want to purchase, with the other half unsure,” said Joris Beckers, CEO of Fredhopper. “Our on-site search will assist the decision making process by helping consumers refine their choices down to the tiniest details, or allow them to search under the broadest terms such as brand and budget.”

Read full article