The Patricia Seybold Group, a leading US based eCommerce analyst, rates Fredhopper as top in its sector.

Sue Aldrich comments "Fredhopper’s strengths put it at the top of just about any ecommerce short list. Most notable in this evaluation are its marketing, structured data handling, and international support."

In the report Sue Aldrich compares how five leading vendors address Ecommerce search, merchandising and marketing.

Marketing support is one of the most important differentiators among these products. Fredhopper is the only vendor in this comparison to provide automated SEM, SEO, a recommendation engine, targeted advertising with affiliate feeds and a dozen ad partners, multivariate testing, and targeted email offers. All of this is driven by Fredhopper’s Mathematical Marketing engine. Fredhopper’s site marketing capabilities support multi-step campaigns where the action of one rule becomes the trigger of the next rule, enabling the dialog to be configured across a seeker scenario.

ToysRus, a Fredhopper client, uses features of the merchandising console to control the seeker experience. The features, which include filtering, banners, and sorting, are common to more products reviewed in this report. A key difference is that Fredhopper’s marketing engine has selected the three items promoted on this page, based on the information that Fredhopper has about the shopper.

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