Fredhopper, the e-commerce technology division of SDL, is launching in the US. The company is opening offices in New York and San Jose.

Fredhopper is expanding to the US following its success in Europe – it’s currently the market leader in e-commerce marketing software, and counts brands such as B&Q, Debenhams, Philips, Thomas Cook and Toys R Us among a stable of international clients.

US technology analyst Patricia Seybold Group rated Fredhopper’s products as world class in its 2008 and 2009 ‘E-commerce Search, Merchandising and Marketing’ reports, stating “Fredhopper’s strengths put it at the top of just about any ecommerce short list.”

“The US is the world’s largest e-commerce market,” said Joris Beckers, CEO of Fredhopper. “Our parent company SDL’s strong presence and success in this country provides great infrastructure for the launch of Fredhopper. We expect to quickly gain traction and become the first choice solution for on-site search, merchandising and targeting. We already work with a number of global retailers present in both Europe and the US, so launching our services here is a natural, logical step. US competitors compete with us in Europe, so it’s time to take our product to the US.”

The US move follows Fredhopper’s sale at the beginning of the year to global information management firm SDL.


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