Online Category Management

Learn industry best practises for successfully creating and managing intuitive navigation structures.

Online Targeting Campaigns

Learn how to work efficiently with online targeting data with minimum effort for maximum results.

Shopping Experience Design
Learn how to create more relevant and engaging shopping experiences by using best practises and insight from your visitor behaviour to optimize your business rules and interface models.

Online Category Management
Make it easy for your customers to find products. Learn how to construct
winning navigation models by reviewing industries best practises. Analyze where improvements can be made and use our detailed templates to help implement this process.

KPI Based eCommerce Marketing
Gain a clear view on your effectiveness and respond on success drivers. Understand how to measure your progress, identify the areas of improvement and abandon actions which show no positive results.

Campaign Optimisation
Create, test and optimise highly targeted campaigns and messaging for maximum effectiveness. Learn how to use your analytical data to create segmented and automated campaigns across channels all controlled from one single platform.

eCommerce Marketing in Your Organisation
An introduction to Fredhopper’s core features and benefits. View real-time examples from customers using Fredhopper to maximize their online sales and explore your ambitions using Fredhopper’s Online Marketing tools.

Merchandising and Targeting Training
Work efficiently with day to day online marketing tasks. Learn how to use Fredhopper’s core features to manage campaigns, search and guided navigation. The training offers hands-on exercises to maximize the learning curve.

SEO Training
Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities and track results.